RentPay

DURATION
2 months

DELIVERY
Research, Design

RentPay is an rent payment app which seeks to expand into other payment markets, such as resident utility management.

RealPage currently processes payments through a third-party. However, moving these transactions in-house would provide millions in revenue.

 
 

 

Background

  • RealPage is classified as a financial institution that conducts money transmission activities, with holdings insured by the FDIC.
  • Rent payment in the largest multi-family software provider should be a no-brainer.
  • Fees are only charged when using a credit card, so RealPage is not responsible for credit card transaction fees.
 
 
 

Audience

This app is intended for the dominant age group in the multi-family industry: Early-20s to early 30s. Those in this age group tend to show a higher probability of growing up as a digital native (nngroup.com/articles/millennials-digital-natives/), where technology has shaped their behavior. However, from contextual inquiries conducted on-campus, I learned that technology is king when it comes to convenience. Users chose to pay their rent online over a check, 9:1.

 
 
 

Interface Design

The onboarding process would be vital to the success of this app. Users would need to know that there are only 3 distinct steps in order to setup their account:

 
  Splash Page  Non-logged-in user
map.png
ONBOARDING _ Step 2A.png
ONBOARDING _ Step 3.png
 
 

The product owner described the look and feel he desired as "clean," "minimal" and "with a lot of white space." I chose tones of green for the color palette, as color theory dictates that green infers "money."

 
 
 

Outcome

This app is currently on hold for future development.