Photo / Gayle Orr
👋 Hello, my name is Geoff.
I’m obsessed with providing human-centered, consistent––and, more importantly, inclusive, accessible and delightful––digital experiences. I’m passionate about driving positive impact and outcomes for humans and businesses. I’ve led experiences which have saved companies hundreds of millions of dollars by disrupting, and then improving, the user experience.
IRL I’m a Texas BBQ fanatic, husband to Cat, rescuer of dogs, woodworker, hater of landsports and lover of watersports.
I’m also the proud co-founder of The Big Give, a 501(c)(3) nonprofit organization which mobilizes digital professionals who donate their time and skillsets to help build or improve software, applications and websites for local nonprofit organizations in North Texas. I am a huge proponent of folks utilizing their skills for good, like this project for ReadLead.
I graduated with a MFA, Media Design Practices / Lab from ArtCenter College of Design and am currently a Design Manager (transitioning to Staff Product Designer) at H-E-B, which was just named #1 for Best Brands for Social Impact by Forbes Magazine and America’s top grocery store above Costco, Kroger, Amazon and Aldi.
Would you like to partner with The Big Give or just talk shop?
STRENGTHS
Parachuting in to projects and teams to solve complex problems, agnostic of domain or industry
Fostering inclusive, cross-functional collaboration, with accessibility baked-in
Servant leadership, regardless of title
Frugality and resourcefulness
Providing “perfectly timed wonderfully weird comedy”
WEAKNESSES
Empathy
Wasting other’s time and having my time wasted
Nonprofits
Poor eyesight
Texas BBQ, Whataburger or unsweet iced tea
Pants with stretchy waistbands